Pakistan

Background

The proposed project was initiated to launch a comprehensive mass awareness campaign for sustainable management of water resources in the country. The project has close relationship with the objectives of Medium Term Framework (MTDF) which stresses sustainable management and development of water resources in the country through integrated project and programmes. The project would also contribute to global targets of the Millennium Development Goals (MDGs) for reducing poverty by increasing irrigated agricultural productivity, efficient management of water resources, and improving environment. To assist the Government, the United Nations Development Assistance Framework (UNDAF) for Pakistan has been adopted as a response to the national challenges identified in the Common Country Assessment (CCA). UNDAF includes support for creating an enabling policy environment, strengthening institutional capacity and promoting sustainable land and water management practices.

Objectives

To promote water conservation and management techniques and measures targeting end users at grassroots level through a mass awareness campaign.

The specific objectives are:

To collect and document exiting knowledge on indigenous and improved technologies for water conservation in agriculture, industries and household
To develop dissemination material and promote best practices for mass awareness and capacity building campaign
To conduct research and demonstrate the best practices and improved water conservation techniques at grass root level.

Key Achievements

Consultative workshops for local stakeholders (mainly government line departments) held in the first quarter 2009 for Balochistan, Punjab and Sindh.

Appropriate messages developed to address water conservation concerns in agriculture, industry and domestic sectors in Punjab, Balochistan and Sindh.

A radio program “Pani Ek Naimat Hey” aired from FM radio Islamabad throughout the first quarter 2009, with a 30 minute duration.

Annual work plan and the overall project implementation strategy developed.